Monetizing the Harlem Shake

“…In short, every time someone throws up a video featuring Baauer’s “Harlem Shake,” the owners of the song, Mad Decent, can remove that video, or if they want, monetize it….”

“…but this is a very 2013 cash-out version of going viral. The whole goal of going viral hinges on making money later on, but here, it’s the proliferation of the video/song — the viral-ness of the thing — that brings in money.”

Se a matéria da Spin estiver certa, o YouTube arrumou uma maneira bem esperta de permitir que as pessoas usem as músicas em vídeos mesmo sem ter os direitos dela. Queria ver o que isso gera de retorno para o artista.

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