My name is Daniel Sollero but online i’m known as dsollero. I’m a father, ad man and another guy from Rio who lives and works in São Paulo, Brazil.


I write on two blogs and occasionally,I make presentations about social media, engagement and new media and new ways to communicate. I also have written articles for Mac+ magazine.

I am the co-founder and creator of moovee.me, a social network of 140 character movie reviews and also I’m the creator of Brainstormr a mobile app for iPhone focused on helping advertisers to plan their digital strategies.


In the last years I was involved in digital projects, guerrilla marketing and ARGs for brands such as MasterCard, HP, Microsoft, Coca-Cola, Sprite, Sorriso, Advil, TIM, CNN, Boomerang, Cartoon Network, Fox Home Entertainment, Vivo, Samsung, Yahoo! Brasil, Flickr, among others.


I’m totally in love with Transmedia storytelling and ARGs and I’m not a specialist, guru or any other fancy word in Social Media but I can be found in several social networks because I work with online communities since 2001 and with Social Media+advertising since 2005.

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Leia minha bio em Português